• Delivered creative solutions for Loyalty & Ecosystem for ExtraCare & ExtraCare Plus membership that drive high enrollment engagement and business growth.

• Translated broad OKRs into scalable customer experiences to meet enterprise goals.

• Partnership with product, engineering, marketing, and brand to ensure success in cross-functional collaborations.

• Integrated insights from behavioral research, analytics, and customer feedback to guide decision-making at scale.

• Built multiple digital projects for B2C, B2B, and some internal creative from emails, micro sites, online advertising, storyboard development and print collateral from magazine spreads and posters.

• Collaborated closely with other creative members to concept new design ideas to push creativity.

• Partnered with user experience group from concept through design to develop user-friendly designs.

• Produced multiple digital projects of micro sites, online advertising, storyboard development and iPhone, iPad interface layouts.

• Construct iPhone interface layouts for ZEMPLAR Dosing Calculator, Abbott: Human. Factored. in Micro Site and iPad interface layouts.

• Draft iPad interface layouts for CVS and assisted with other various projects as needed.

• Developed multiple digital projects for My Colortopia by Glidden, IBM, and bunch of Hasbro’s games including designing social media (LinkedIn, Twitter, and Facebook) pages for My Colortopia by Glidden, IBM, and bunch of Hasbro’s games.

• Collaborated closely with creative team on new business pitches and assisted on other projects such as on an ad hoc basis.

• Partnered with user experience group from concept through design to form user-friendly designs and applications for websites, mobile and social media (including related Facebook, twitter components).

• Directed in rebranding and rollout of new Wayfair name/logo identity redesign, refresh of new site launch, lobby display, and reward gift card was handed out on The Nate Berkus Show.

• Revamped on other projects such as AllModern packaging design and some OLA banners.

• Mentored junior designers.

• Supported Creative Director with online advertising, website design and print collateral campaigns for Maui Jim and Suffolk Construction from initial concept creation through launch.

• Achieved of translating and presswork the 2011 Maui Jim catalog and brochure into 12 different languages within a one month period.

• Led and assisted in overall concept creation, design and launch of large website engagements, online advertising and print collateral for InterContinental Hotels Group, Samsung, Norwegian Cruise Lines, AstraZeneca, GMAC, and others.

• Streamlined on other major accounts as needed, including P&G (Tide & Downy) and Crest.

• Enhanced recipient of the Online Social Media – OMMA Award for “The Smart Show” of Holiday Inn Express.

• Spearheaded success of season one campaign, The Smart Show 2 was continued: supported website content with new brands and integrated video and web content with additional sponsorships and promotions to appeal to business travelers.

• Managed/mentored more junior team members.

• Executed side-by-side with the User Experience team to generate user-friendly designs and applications for websites, mobile and social media (Facebook, Twitter).

• Partnered with the Associate Creative Director, Copywriter and User Experience to execute different variety of digital engagements on Fortune 1000 brands such as GMC, Pontiac, OnStar and other GM models.

• Pitched in to help out brand team members on various projects on a continual basis.

• Demonstrated in a variety of projects and pitches, contributing to a strong relationship with clients such as Neiman Marcus, Kate Spade, NBA, and L.L. Bean.

• Received a Chameleon Award from the Creative Department for exceptional performance and being able/willing to jump and help out on any task or project.

BFA Graphic Design

Graphic Design Coursework